Want to turn your passion into profit? Start selling your art today!
Tips for Getting Started
The creative spark within you has ignited, and you’ve
produced art that you’re proud of. Now, the next logical question arises: how
do you actually get your work seen, appreciated, and, most importantly, sold?
The prospect of selling your art can be daunting, especially if you’re just
starting out. It’s a blend of artistic vision and entrepreneurial savvy. But
fear not; this guide will provide you with practical tips to help navigate the
exciting, albeit challenging, journey of becoming a selling artist.
1 Defining Your Artistic Identity and Target Audience:
Before you even think about pricing or platforms, it’s crucial to understand your art and who you’re trying to reach.
Ask yourself:
What is your unique artistic style? What makes your work
different from others? Is it your subject matter, use of color, techniques, or
a combination of these? Identifying your niche helps you stand out in the
crowded art world.
Who are you creating for? Are you targeting collectors,
interior designers, art enthusiasts, or a specific demographic? Understanding
your ideal customer will influence your pricing strategy and marketing
approach.
What is the purpose of your art? Does it seek to evoke
emotion, tell a story, document reality, or serve a functional purpose? This
understanding will help articulate the value of your work to potential buyers.
Knowing these answers will lay your foundation for
successful selling.
2 Building a Professional Portfolio:
Your portfolio is your visual resume. It showcases your best
work and helps potential buyers understand your skills and style. Here are some
tips for building a strong portfolio:
Curate your best work:
Don’t include every piece you’ve ever
made. Select a cohesive body of work that reflects your current style and
skillset.
High-quality images are essential:
Invest in good lighting,
a neutral background, and a decent camera (even your smartphone can work well
with proper setup). Edit your photos to accurately represent the colors and
details of your art.
Organize your portfolio:
Structure your work logically,
either by style, subject matter, or chronology. Ensure it’s easy for viewers to
navigate and understand.
Digital portfolio is key:
Create a website or use platforms
like Behance, ArtStation, or even Instagram to showcase your art online. This
is critical for reaching a wider audience.
3 Understanding Pricing Strategies:
Pricing your art can be tricky. Undervaluing your work can
hurt your perceived value, while overpricing can deter potential buyers.
Consider these factors:
Materials and Labor:
Calculate the cost of your materials
(paints, canvases, clay, etc.) and the time you invested in creating each
piece.
Market Research:
Look at the prices of similar art by other
artists with comparable experience. This will help you determine a reasonable
price range for your work.
Size and Complexity:
Larger, more intricate pieces often
command higher prices than smaller, simpler ones.
Your Experience and Recognition:
As you gain experience and
your name becomes more recognized, you can gradually increase your prices.
Be Consistent:
Don’t drastically change your prices from one
sale to the next. Start with a price point you believe is fair and stick to it
for consistency.
4 Finding Your Sales Channels:
There’s a plethora of options for selling your art, both
online and in person. Here’s a breakdown:
Online Platforms:
Etsy:
Ideal for handmade goods, including original art prints,
crafts, and smaller pieces.
Shopify:
A more flexible platform if you want to build your
own fully branded online store.
Saatchi Art, Artfinder, Singulart:
Platforms specifically
designed for selling original artwork to a global audience.
Instagram:
A powerful tool for marketing your work and
engaging with potential buyers. However, don’t rely solely on Instagram for
sales; direct them to a platform for purchasing.
Your Website:
Having your own website allows complete
control over your branding and showcasing your art.
In-Person Opportunities:
Art Fairs and Festivals:
These venues provide direct access
to art enthusiasts and potential clients.
Local Galleries:
Research local galleries and see if your
art is a good fit for their aesthetic.
Open Studios and Markets:
A great stepping stone to selling
in person.
Coffee Shops and Restaurants:
Some local businesses may
agree to display your artwork for a commission.
5. Marketing and Networking:
Selling art requires consistent effort in marketing and
networking. Here’s how to build your presence:
Social Media Engagement:
Share your work, engage with
followers, participate in art-related hashtags, and build a community around
your art.
Email Marketing:
Collect email addresses from interested
individuals and send them updates about new pieces, upcoming events, and
special offers.
Attend Art Events:
Networking with other artists, gallery
owners, and art enthusiasts can open doors to new opportunities.
Collaborate with Other Artists:
Working with other creatives
can expand your audience and introduce you to new potential customers.
Public Relations:
Consider sending press releases to local
media outlets to announce exhibitions or special projects.
Be Patient and Persistent:
Building a successful art
business takes time. Don’t get discouraged if you don’t see results
immediately.
6. The Importance of Good Customer Service:
Building relationships with your customers is paramount.
This includes:
Prompt Communication:
Respond to inquiries in a timely and
professional manner.
Secure Packaging and Shipping:
Ensure your art arrives
safely and in pristine condition.
Clear Return Policies:
Have a clear return policy in place
to establish trust with your customers.
Personal Touches:
Include a thank you note, a small gift, or
a certificate of authenticity when shipping your art.
7. Learning and Adapting:
The art world is constantly evolving. Be open to learning
new techniques, experimenting with different marketing strategies, and adapting
to your target audience’s preferences. Attend workshops, take online courses,
and stay informed about industry trends.
The Journey Ahead
Selling your art is a multifaceted process that requires
passion, dedication, and a willingness to learn. It’s not just about creating
beautiful pieces; it’s about building a brand, connecting with your audience,
and developing a sustainable practice. By focusing on these tips, you can
transform your artistic passion into a rewarding venture. Remember that every
successful artist started somewhere, and with perseverance, you can find your
own path to selling your art and sharing your unique vision with the world.
